SC Paderborn 07 officially introduced C. Hedenkamp GmbH & Co. KG as its new main and kit sponsor on July 1 2026. The unveiling took place in Paderborn City Hall during the presentation of the new away kit and marks a key step in the club’s promotion push.

What does the partnership include?

The agreement with the family‑run contract manufacturer of nutritional supplements and health products starts on July 1 2026. In addition to the traditional logo on the jerseys, Hedenkamp will appear on TV‑relevant LED boards and static TV advertising. The company will also act as an eSports in‑game kit sponsor.

Why is Hedenkamp a fitting partner?

Gerrit Denzer, commercial director of SC Paderborn 07, highlighted that Hedenkamp is a regional business that shares the club’s values. “We are very pleased to have gained a long‑standing, highly engaged partner in Hedenkamp,” he said during the launch. The local connection strengthens ties with fans and sponsors alike.

How does the sponsorship affect the current season?

SC Paderborn 07 sits third in the 2. Bundesliga with 62 points after 34 matches (18 wins, 8 draws, 8 losses). The side has scored 59 goals and conceded 45, a +14 goal difference, and trails league leaders FC Schalke 04 by eight points. The most recent result was a 2‑1 victory over VfL Wolfsburg on May 25 2026. The new sponsor should solidify the financial base, allowing the club to build on its recent form (WWDDW).

What does this mean for the club’s future?

With Hedenkamp on board, SC Paderborn 07 can secure kit financing and invest in digital areas such as eSports. The club also plans to leverage the additional TV exposure for advertising revenue, supporting squad planning for the 2026/27 season. The focus remains clear: achieve promotion to the Bundesliga.

Who attended the presentation?

The official photo featured Robert Siemensmeyer (deputy mayor), Thomas Sagel (president of SC Paderborn 07), Klaus Dietrich Hedenkamp (managing director of C. Hedenkamp), Dr. Georg Lunemann (LWL director), Gerrit Denzer and Hendrik Schubert (senior sales manager, Infront Germany). The presence of local politicians underlines the deal’s importance for the city of Paderborn.