SC Paderborn 07 is currently in 3rd place in the 2. Bundesliga, with 62 points and a record of 18 wins, 8 draws, and 8 losses.

What is the partnership between Warsteiner and SC Paderborn 07?

The partnership between Warsteiner and SC Paderborn 07 has existed since 1994 and is based on regional roots, shared values, and proximity to fans.

How important is regionalism for the partnership?

The spatial proximity between Warstein and Paderborn gives the partnership additional depth, as both brands are already rooted in the region.

What do clubs expect from brand partners today?

Clubs today expect more than just financial support. They are looking for brand partners who think strategically, understand target groups, and actively contribute to the development of the brand, reach, and experience. | Date | Event | | --- | --- | | 2026-05-25 | SC Paderborn 07 defeats VfL Wolfsburg 2-1 |

What does the future of brewery engagements in football look like?

The best partnerships arise where both sides pursue a genuine common goal, and it's not just about placing a logo, but about telling a story.